December 10, According to Japan's Kyodo news agency reported on The 9th, Panasonic and TCL reached a consensus, will entrust the production of TV models to TCL. Panasonic has effectively moved away from low-margin small - and medium-sized TVS to concentrate on higher-priced models.
Televisions have long been the star business that led Panasonic's home appliances division, but profitability has weakened in recent years, the report said. While profits were secured last year thanks to stay-at-home demand due to COVID-19, a true recovery is far from being achieved and the need for radical reform continues.
Panasonic er einnig að þrýsta á um að skera niður eigin afkastagetu eftir lokun eina verksmiðjunnar sem eftir er í Utsunomiya, segir í skýrslunni.
In May, Kyodo news reported that Panasonic ended domestic TV production in Japan by the end of March. The only remaining plant in Utsunomiya will focus on research and development of production technology, and the mass production will be concentrated in four overseas plants. TVS used to be the core of the appliance business, but margins have shrunk as competition has intensified. From now on, the company's own products will be limited to high-priced models, in an effort to strengthen profitability.
Greint var frá því á þeim tíma að Panasonic væri að samræma samningsframleiðslu á -lægri gerðum sínum á lægra verði við kínverska heimilistækjarisann TCL.
Panasonic hefur framleitt sjónvörp í Japan síðan 1952 og hefur verið mikil vara í langan tíma. En hið mikið fjárfesta plasmasjónvarpsfyrirtæki tókst ekki að keppa við LCD og tilkynnti um brottför sína árið 2013. Síðan þá hefur fyrirtækið haldið áfram að ýta undir slíkar umbætur eins og samþjöppun og samdrátt módel, en sjónvarpsreksturinn hefur vaxið og dvínað.
Other domestic electronics giants are also shrinking and retreating, the report said. Hitachi Productions has withdrawn from TV production and sales. Toshiba sold its TV business to China's Hisense Group in 2018.
